Business · Jun 18, 2026 · 2 min
Why I Stopped Choosing One Thing
For years I tried to fit myself into a single job title. Here's what changed when I stopped and started building an ecosystem instead.
Read the essayThe Journal
Notes from the middle of building.
Essays on creativity, business, marketing, life, animal rescue, and the strange, wonderful work of building a life on your own terms.
Creator Economy · May 29, 2026
The Case for Building in Public Before You're Ready
The sanctuary doesn't exist yet, and I'm documenting it anyway. Here's why premature transparency is the best decision I've made.
Animal Rescue · May 8, 2026
What a Rescue Farm Taught Me About Brand
I spent a weekend volunteering at a rescue farm and left with the clearest lesson about storytelling I've ever gotten.
Behind the Scenes · Apr 14, 2026
How I Plan a Dinner That Turns Strangers Into Collaborators
A look behind the scenes at the Longtable dinners — the small, deliberate choices that make a room feel like something.
Marketing · Mar 22, 2026
The Strategy Most Creators Skip
Everyone wants the content calendar. Almost nobody wants the twenty minutes of positioning work that makes the calendar actually worth filling.
Life · Feb 27, 2026
On Patience as a Business Strategy
Building toward a ten-year vision changes how you make decisions today. A short note on slowness as an advantage.